No matter what materials we use in our products it's burdening the environment. But since we need beanies, gloves and scarves to get through the sometimes very harsh winter we are trying to think of ways that burden less. We believe in natural fibres such as wool. Wool has been here well before any synthetic material and proved its functionality.
Wool as a material, like any other fibre has its environmental and ethical issues. Big sheep crowds can cause remarkable erosion and thus affect natural diversity of the area. Mass production farms may use harsh pesticides and antibiotics to protect the wool and animals are not necessarily treated well. washing raw wool takes up a lot of energy and may cause waste water problems. However wool fibre manufacturing needs about three times less energy than manufacturing polyester and 4-5 times less than synthetic fibres such as nylon and acrylic. Wool garments don't require washing very often, if at all and that makes the products quite ecological.
Why we use Organic Wool
It supports better animal welfare. Organic sheep are reared, fed, sheltered and transported with consideration for their wellbeing. Cruel practices are prohibited and animal stress is minimised. Organic farmers take a preventative approach to disease, so animals are not routinely treated with antibiotics, wormers or pesticides. Organic animals are reared on organic feed and grazed on organic land, and are free to pursue their natural behaviour with plenty of space outside and a free range life.
It doesn't use harmful manufacturing chemicals. bluesign and GOTS standards monitor that the chemicals used in processing textiles meet strict requirements on toxicity and biodegreadability. In contrast non-organic manufacture uses tens of thousands of acutely toxic chemicals, including heavy metals, formaldeyde and aromatic solvents, many of which are classified as hazardous by the World Health Organisation (WHO) and have been associated with cancer, birth defects and hormonal and reproductive effects in wildlife and humans.
The end garments are residue free. By banning and restricting harmful chemicals in organic textile production and processing, final products don’t contain allergenic, carcinogenic or toxic chemical residues from them.
What is merino wool
is nature's own super fibre that comes from a special sheep breed called merino. What makes merino wool different from other sheep wool is the range of fine qualities it offers from fibre so fine it's good for making underwear to fibre fine yet strong enough to make good non-itchy beanies for instance.
It also has variety of great statistics no synthetic fibre can beat. Merino wool is 100% organic, recyclable and biodegradable. It has outstanding heat regulation properties that makes it comfortable to wear in variable weather conditions. It's also naturally odour and stain resistant so you don't have to wash your merino wool garment very often.
We use only merino wool that is bluesign® and GOTS (Global Organic Textile Standard) certified for more sustainable production. Our merino wool comes from licensed farms mainly from New Zealand where the animals are well cared and no mulesign is practised.
"This country has geared up against rough winters for decades, we know what we are doing."
Our merino wool is spinned to yarn and dyed in Austria without using harmful chemicals which makes the material consumer safe and more environmentally friendly.
We are particularly proud that our products are made in our home country, Finland.
Our beanies are made in the middle of forest where huge blueberries grow in the backyard of the factory. We love our nature and respect the workers. This country has geared up against rough winters for decades, we know what we are doing.
On the map